Overworked, understaffed marketing departments are the rule rather than the exception these days. FSC offers something other book packagers do not. We will provide coordination with your marketing department on all aspects of the book—not to replace, but in a supportive and complementary role. FSC's objectivity (we can see the forest for the trees), fresh approach, and 20 years of experience in the marketing field can help you in the following areas: initial brainstorming on the book's position in the market (what is the target audience and its saleability); the aspects of the book's design and "look" appropriate to its audience; and publicity and promotions such as launch events, author tours, signings, tie-ins, cross-promotions, media releases, and media interviews.